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Certain sports seem to earn certain days or holidays. Football during Thanksgiving weekend, College Football on New Years Day, and the NBA on Christmas Day.
Years ago, there would be only one or two NBA games on Christmas Day. Now there are five and they’re doing rather well. The Thunder at Heat game was the fourth highest rated NBA regular season game ever on ABC and was the highest rated regular season game ever in Oklahoma City and Miami. While these numbers are very good there are some other things to consider, like all of the people who work.
There were five NBA games on Christmas which means ten teams. That’s not just the players and coaches but the support staff, media, and arena personnel. From janitors to hot dog vendors to the IT department. The Staples Center had it tougher than most too this past Christmas. They had two games to work. First the Knicks vs the Lakers than the late game between the Nuggets and the Clippers. That’s a long day on a regular day much less a holiday.
While we expect certain people to be working on holidays such as doctors, policemen, and firemen we rarely think about those who are taking the tickets at the arena. Those cooking the food for the luxury boxes or those pulling cable for the cameraman as he tries to get just the right shot of Kobe Bryant walking to the bench after a big play.
The ratings show that sports on holiday’s work and as long as people are watching there will continue to be events on days such as Christmas. So while you enjoy the comfort of family and friends remember that it’s not just the teams that make sports happen.