By Brad Hubbard @bradhubbard
NBC Sports owns the rights to a few sports including the NHL and MLS. While they do an outstanding job with the NHL (especially during the Stanley Cup playoffs) the do a very poor job with the MLS.
This past weekend the MLS had three games starting at the 1pm Pacific Standard Time. Two were regional broadcasts and the third was on the NBC Sports Network. One game was Montreal at San Jose. That match kicked off at 1:07pm. The NBC Sports game, New York at Columbus, kicked off at 1:25pm. Both were regular season matches and yet one game kicked off nearly 20 minutes sooner.
If you’ve seen MLS coverage on NBC Sports you’ll notice that this is the norm. They talk. They call it a pre game show but the guide on DirecTV says otherwise. While NBC Sports does do some things fairly innovative (like having their color commentator, in this case Kyle Martino, announcing from the sidelines as opposed to the booth) it still doesn’t excuse the fact that it takes an MLS game on NBC Sports almost an extra 20 minutes to get the ball kicked off.
Contrast this to NBC Sports coverage of the NHL. During the Stanley Cup playoffs they have enlisted the help of all of NBC’s other properties so that they can broadcast each and every playoff game live. This means using NBC’s financial channel CNBC. They also start their games 10 minutes after the scheduled start time. That’s right, they drop the puck 10 minutes after coming on the air with the game.
Why the difference? Why does a nationally broadcast MLS game on NBC or NBC Sports Network take 15 more minutes longer to start as opposed to an NHL game on the same network? It falls under NBC Sports method of operation, talk.
NBCSports.com covers every sport. Their pages are titled PRO FOOTBALL TALK, PRO BASEBALL TALK, and PRO HOCKEY TALK, etc. Does that sound appealing to you? Talk? That may be the most uncreative categorization in the history of the web. It reflects how NBC Sports views itself. It’s not bout the sport for them, it’s about them and what they have to say. In other words, they love to hear themselves talk.
Can NBC improve the MLS experience? Yes, kick the ball off. It’s that simple. You can still keep a short intro if you want but don’t make it longer than 10 minutes. Fans of the teams and the sport do not tune in to watch people yap and to admire a combo feature. They tune into to watch the game.