By Brad Hubbard | @bradhubbard
The sports media is always in search of unique stories which is why it is not all that surprising that there is a behind the scenes article on the NBA’s Milwaukee Bucks logo redesign and a lot of attention on the NFL’s Cleveland Browns uniform unveiling. While a teams ‘look’ is important it doesn’t translate into better results.
Phrases associated with the Bucks new logo are ‘tougher looking’ and ‘greater force’. Perhaps people forget that we are talking about a Deer but hey if it works it works.
The ESPN article dives into the unique process of how a New York design firm created the Bucks new logo. From the incorporation of the ‘M’ in the Deer’s chest to the inclusion of more antlers.
While the Bucks logo is being met with some intrigue, the same can not be said for the Browns new uniforms.
The Browns have, arguably, the boringest logo and uniforms in all of sports. The updated version by Nike didn’t move them out of this category.
Creativity, debate and a lot of thought went into the Browns redesign and maybe it will withstand the test of time but when compared to the Bucks redesign, it just falls short. Perhaps the material Nike will use will provide some sort of edge for the Browns players but that’s unlikely.
It’s doubtful that the players for the Bucks or the Browns will be affected by the new looks. Talent, preparation and coaching will make a bigger difference than what the colors of the uniforms are. However, these redesigns could help psychologically (maybe) and it certainly generates interest which translates into revenue for the respective teams. Either way, neither team has anything on the University of Oregon.