By Brad Hubbard | @bradhubbard
Year two of the College Football Playoff will be played on New Year’s Eve and not on New Year’s Day as it was in its first year. While much of the college football media has come out slamming the decision, the fact is that it’s not all that terrible of an idea.
Dan Wetzel of Yahoo Sports has absolutely chastised the idea. While Wetzel is correct in his cronyism view and that these games would have been bettered served being played on New Year’s Day or even on January 2nd, he is miss guided on several other points.
Not everyone has plans New Year’s Eve believe it or not. While a lot of people have to work on New Year’s Eve day, let’s be honest, nothing is really getting done (especially by kick off which is at 1pm PST) and with Watch ESPN, people are going to be watching in significant numbers on various devices. Also, people have to work on New Year’s Day and even Christmas so let’s stop acting like America completely shuts down on Holidays anymore.
If you do have plans on New Year’s Eve, did the bar or home of the party you are attending all of sudden stop having TV’s? If you are at a club, ballroom or what not, we can promise you that someone is going to be streaming the game on a smartphone. It’s 2015 after all.
Yes the ratings will be down this year compared to last year but that is not just because of the date and time the games are being played. In the second year of something you can almost guarantee a dip. The novelty has worn off. And if we’re being honest, Michigan State and Clemson are not the national brand names that Ohio State and Florida State are. Not to mention the fact that one of the games last year (Oregon vs Florida State) featured two Heisman Trophy winners squaring off against each other.
Yes a 1pm kick off on the West Coast on a ‘work day’ is a head scratcher. However we are in a 24/7 on-demand world. That means that we are not passively involved anymore, instead we have to actively seek out and find what we want to watch. Besides most people are using a second screen while watching TV anyway. Up to 87% of them in fact. So this notion that everyone stops, gathers around the TV and never looks away went out the window a long time ago.
Is a 1pm PST kick off on a ‘work day’ any worse than a 8:30pm EST kick off on a ‘work night’? Last year the Ohio State vs Alabama game didn’t kick off until almost 9pm EST and wasn’t over until well after midnight. Plenty of people didn’t stay up for that one after staying up late the night before and having to work the next day. Where was the outcry for that?
Look the College Football Playoff should be played on New Year’s Day and have games that are done well before midnight on the East Coast. But having the games on New Year’s Eve isn’t the ‘outrageous’ idea some want to make it out to be. Now there will be something on instead of Ryan Seacrest and Pitbull. If you prefer that then God be with you, the rest of us will be watching the College Football Playoff.