Ratings Madness

By Brad Hubbard | @bradhubbard

Now that the college football season is officially down and the dust has begun to settle, there was something interesting that came out of the ratings for the National Title game, online growth.

GoalLineNTGThe WatchESPN app say a 38% year over year growth. According to The Futon Critic, the College Football Playoff kicks but for ESPN digitally. The six total games in the first two years of the College Football Playoff rank as the most viewed events on WatchESPN.

While the 1.9 million plus unique viewers does not make up for the almost eight million who didn’t watch on ESPN, it is nothing to shake a stick at. In fact, it’s pretty damn impressive. That number includes cord cutters, people on their mobile devices, etc.

While the year over year number for TV viewership was down, the number for streaming was up. Expect this trend to continue as more services like Sling TV become available.