Super Stream

By Brad Hubbard | @bradhubbard


More people watched the Super Bowl via streaming than they did last year. While CBS has yet to release the concurrent number (how many people are watching at the same time) it is suspected that it is above the 1.3 million concurrent streams NBC reported last year.

Super Bowl 50

Re/code has solid coverage of this but the initial numbers do show that there is a growing audience here. These initial numbers along with the growth of the College Football Playoff streaming numbers (WatchESPN was up 38% year-over-year) shows that this is not a trend but a full blown movement.

I am not the only one who believes this, the NFL does too. That is why the NFL is shopping around the streaming rights for Thursday Night Football after selling the TV rights to CBS and NBC.

As prices rise for cable or satellite subscriptions and watching live sporting events like the Super Bowl become more available via devices like Apple TV and Roku my conclusion is that you will see these numbers continuing to rise year-over-year.

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