Concurrent Availabilty

By Brad Hubbard | @bradhubbard


Bob Bowman knows his stuff. 

Bowman is the head of MLB Advanced Media (MLBAM for short or just BAM) which streams more than just baseball. They also handle HBO, WWE, NHL and others. So when he talks about the probability of a Google or Apple taking over the NFL’s Thursday Night Football (TNF) digital rights and delivering three to five million concurrent streams on a weekly basis, he is rightfully pessimistic.

Code Conference

Bowman is incorrect in one fact, someone has done a big number of concurrent streams before. The Red Bull Stratos jump a few years ago did eight million concurrent streams. YouTube did not say that these were all in the US which is why Bowman said that ‘no one has come close.’ No one has come close to doing it on a regular basis much less every Thursday Night.

It is interesting to note that one of the most influential people in streaming live events is saying that a tech company will not solely own sports rights any time soon. Looks like a semblance of the status quo will remain for quite some time