By Brad Hubbard | @bradhubbard
I’ve written a lot about cord-cutting and the sports fan on this site. I see it as an inevitability that at some point, probably during the re-upping of rights for the major sports leagues, that we will a significant change in how fans can access the games they want to see. The Wall Street Journal article on the YES Network’s negotiations with Comcast only magnify this point.
This past week Joe Flint and Matthew Futterman put together an outstanding article on the cost of sports rights with the regional sports networks. It’s a microcosm of the overall issue. What it really comes down to is different parts of major corporations trying to extract a whole bunch of money from one another.
This is a very high profile case because it involves the preeminent brand name in all of sports, the New York Yankees. Right now, if you live in the Yankees media footprint and have Comcast, you are not getting Yankees games next week.
The writers take it even further by point to this as a case of ‘how much further can this go?’ The consensus seems to be that people are not willing to pay anymore of their cable or satellite bundles even if it means missing the games they want to see. With costs rising and incomes staying flat, people have officially cut back.
This is a very interesting story with the public reaction right around the corner. Flint and Futterman did a great job and this is an article worth reading.