By Brad Hubbard | @bradhubbard
By the looks of it Twitter is trying to become the ultimate mobile live streaming sports platform. They surprised everybody by getting the rights to stream the NFL’s Thursday night games this fall. Now they have grabbed the rights to the PAC-12.
It’s not all wine and roses however. The deal is apparently mainly focused on Olympic sports like swimming, volleyball, baseball, etc. The football and basketball games are apparently off limits with their current deals.
It is still a nice step to see and one of only a couple of deals that Twitter is working on. They recently signed on CBSN and Bloomberg but Tuner, MLS and MLB could be right around the corner.
It would be a major coup for Twitter to bag multiple sports league and be a huge benefit to the cord cutters like myself. While Twitter doesn’t give you the ’10-ft experience’, providing live game content on the computer or mobile device might just be good enough. It also really helps them corner the market on the younger sports demo.
Time will tell how this all shakes out and if Twitter even has the infrastructure to support such moves. The speed at which they are moving is a great sign that they may have this figured out. It would be even better if the PAC-12 just went ahead and streamed all of their content but at this point let’s take what we can get.