Twitter Jumps Into Live Streaming Sports Fray

By Brad Hubbard | @bradhubbard


Twitter, very smartly, did a dry run Thursday night of it’s live streaming platform. They streamed the Weber State at Utah State football game. It was a small, off the radar kind of game that gave twitter a chance to do a live test of their platform before the real test comes next week when they do the first of their 10 NFL games. From a user perspective, the test was a success but hard to find.

CampusTwitterWeber State at Utah State started at 6pm MST. It was streamed on CampusInsiders.com and on the Mountain West Conference website as well as twitter. The twitter feeds of both CampusInsiders and the Mountain West Conference promoted the event continuously during the stream in case you were not aware. Overall the stream was clear and stable over an LTE network in a crowded location.

There were some drawbacks of course. The first being that if you didn’t know the game was on it was hard to find, at least on the app on a phone. If you jumped out of the app and went to say Facebook and then wanted to come back to the game, it was even harder to find. Pretty sure twitter has a bigger marketing plan and in app advertising for the NFL games once they start.

Photo Sep 01, 6 19 57 PMThe other drawback was the latency. While watching another game live on ESPN, you would see the score of the Utah State game on the lower third crawl and then not see the scoring play on the twitter live stream for a good three to five minutes. There isn’t much twitter can do about that. There are too many variables involved from the transcode speed to the speed of the network you are on so while it sucks for the user, it isn’t a hurdle easily overcome.

Overall twitter had a successful test run. Being able to find the game, especially for new twitter users, is going to improve. The tougher challenge will be the backend work of compression, stability and decreasing the delay. That’s easier than it looks due to the variables out of twitter’s control but it is something that will get better over time and with better technology.

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