Acting On The Data

By Brad Hubbard | @bradhubbard | 10.1.2016

Dustin Johnson finally broke through in 2016. After years of finishing second or third he finally won a major and was the 2016 PGA of America Player of the Year.  It wasn’t a new coach or club but use of analytics that apparently made the difference.

dustin-johnsonAccording to an article by GeekWire.com, Johnson’s use of Trackman helped him improve his wedge game from 53rd to 4th among those on tour. That’s a huge jump and it was made because Johnson was exposed to the data and then acted upon it.

This is important not just for athletes but for everyone. Finding the data and analyzing it are steps one and two. But it is step three, what to do about it, is the step that most people screw up on. Johnson didn’t.

Johnson had been so close so many times in major tournaments that it would have been easy for him to pass it off as ‘bad luck’ or ‘it’s not your day’ but he didn’t. Being the competitor that he is, he worked at that part of his game to the point that it put him over the top and made him the 2016 PGA of America Player of the Year.

Golf is in the midst of a youth movement. Johnson, Rory McIlroy, Rickie Fowler, Bubba Watson, Jason Day and Jordan Spieth among others are all under 30. They have come up in a time of massive amounts of instant data ranging from the angle of their swing to information about their health. Acting on that data is proving to be the tipping point between winning a major and having a top 10 finish. That difference is a difference in millions of dollars.

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