By Brad Hubbard | @bradhubbard | 10.12.2016
Wednesday brings the opening of the 2016/2017 NHL season. With that comes a solid OTT package (full season for $140) and a once a week game live on Twitter. What of course is offered to cord cutters like myself is the league channel, NHL Network. Neither them nor MLB Network nor NBA TV are available in an OTT package but the NFL is. This seems like an easy win that the leagues are not taking advantage of.
The league networks have evolved over the years to include live games. NBA TV, NHL Network and MLB Network all show regular season games while MLB Network will actually broadcast a playoff game or two. If you are are cord cutter like myself you are out of luck when it comes to these. While that may not hurt all that much since the games are usually available with the OTT league package, it does make the decision for the casual instead of giving them the choice. If your the league and have your live game content available on every device/service know to man, why wouldn’t you cut a deal to get your network onto Sling TV or Playstation Vue? It seems like an easy win and a simple way to gain new fans.
When DISH Network (Sling TV’s parent company) and the NFL came to an agreement earlier this summer, it would seem that others would follow. All of the leagues are trying to stay relevant during the offseason with some original content, live draft coverage, etc, yet none of this content is available to cord cutters. On the surface it doesn’t appear to violate any existing TV contracts yet these channels and it’s niche content anyway which is right down the cord cutters avenue.
The league channels, outside of the NFL, are not a necessity for OTT providers or for fans. They really don’t ‘move the needle’ so to speak however, it is cheap, easy content for OTT channels and nice to haves for the end user.