By Brad Hubbard | @bradhubbard | 10.17.2016

Amy Trask was the first female NFL executive. There have been female owners, wives, daughters and others but she was none of these when she went to work for Al Davis and the Oakland Raiders. She worked her way up from an intern to be CEO of one of the NFL’s most storied and divisive franchises and along the line gained the nickname ‘Princess of Darkness.’

Amy TraskTrask has a new book out called ‘You Negotiate Like a Girl: Reflections on a Career in the National Football League’ and was recently featured on the Sports Business Radio podcast. One of the stories she told was how Davis didn’t consider her a woman and how that was one of the more special moments of her career.

Trask makes the point, ‘Don’t we all want to be regarded without respect to gender, ethnicity, race, religion, all of those characteristics which have no bearing what so ever on whether we can do a job.’ It’s a perspective that has examples all over the Raider organization. The Raiders were the first team to hire a Hispanic head coach (Tom Flores), an African American head coach (Art Shell) and numerous young coaches (Jon Gruden and Lane Kiffin).

Trask may not consider herself a trailblazer but she was. I look forward to reading Trask’s book and I also look forward to more NFL franchises seeing things the way Davis did when it comes to race, gender, ethnicity and so on. It is 2016 after all.

Sports Business Radio Podcast

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