By Brad Hubbard | @bradhubbard | 10.19.2016
As we all know, Twitter is live streaming the NFL’s first 10 Thursday Night games. A couple of games in, you are starting to see some to of the changes that needed to be made not only for the games but for Twitter’s live strategy.
Before the Arizona Cardinals at San Francisco 49ers game I saw more advertisements within the Twitter application further out from the game. I also received an email with a straight forward graphic reminding me about the game. These are both things that Twitter didn’t appear to be during Week 1.
By the time the Denver Broncos at San Diego Chargers game rolled around the next Thursday, there was a video player inside the desktop application right next to the ‘Trends’ section.This is a big and necessary change especially for new users of the platform. Granted this is only on the desktop/laptop view and not the mobile view but it’s a start.
There are two parts of streaming NFL games that Twitter needs to nail. First show that the platform is stable enough to have the capacity that the NFL and others are going to need. They’ve done that.
The second part is to get users, new and existing, to watch and you can only do that through advertising inside and outside of Twitter.
With the combination of ads within the application running further out from the game and the email campaign, Twitter is getting the second half of this right because the stability and quality of the live stream is great.
Last week I posted about the low hanging fruit that Sling TV and other OTT providers could pick. Those are the league channels like MLB Network, NBA TV and NHL Network among others. Well in a blog post on Sling TV’s website on October 19th announced that the NHL Network was now available in the sports package.