By Brad Hubbard | @bradhubbard | 8.26.2018
A week or so ago, Sports Business Journal’s John Ourand reported that Hulu, Verizon and YouTube TV were among the suitors for DC United’s media rights. It’s not new that OTT providers are bidding on local rights but it does raise the question which is ‘when will established media, sports teams and leagues truly open the OTT doors to local sports fans? ‘
For the uninitiated, local/regional sports rights are the true money maker for sports franchises. Not ticket sales, over priced parking, merchandise sales or the $20 you have to pay for a craft beer at AT&T Park in San Francisco. This is why the sports teams, leagues and networks are so reluctant to move to an OTT model.
It is, however, inevitable that local sports teams will be available in an OTT package of some kind. What I mean by that is that eventually the teams, leagues and networks will figure out what their fans have already figured out, that delivering content on any device and service and making it easy to sign up for or cancel is the way of the future.
The teams, leagues and networks will also figure out that this is situation is like any sports game, you take what the defense gives you. And that doesn’t mean that you have to like it. The sports fans just hope that this happens sooner rather than later.