The Sunday…On Monday

Compiled by Brad Hubbard | @bradhubbard | 5.29.2017

The Crash

The most amazing part of this that everyone walked away. However I can’t help thinking, ‘Yep, I’m flyin through the air this ain’t good.’

 

Defending The Plate

So You Want To Be  A Major League Baseball Player?

Good, then try to hit these….

But if you can, hopefully you can do it like Mike Trout. Cause….damn.

How It’s Done

Shaq vs Chuck

 

Diary of a Sports Cord Cutter: Carnage and Opportunity

By Brad Hubbard | @bradhubbard | 5.23.2017


It’s what they call in Washington a ‘True Fact’ that cord cutting is affecting the sports world in a major way. North America’s biggest sport rights holder, ESPN, is front and center in this battle of the cord cutting and the traditional way things have been done.  Subscribers are fleeing at a rapid rate (down 12% since 2010) and ESPN along with the sports leagues are trying to figure out how to stop the bleeding or profit from the change. While the traditional powers are nervous, small leagues and up and coming sports are rejoicing.

ESPN has spent billions on sports rights between the NFL, NBA, MLB, college football and others. To give you an idea of how much they do spend a year, they spend over a billion dollars on the NFL alone and they only get one game a week! With the old cable and satellite model being blown up, the network and the leagues are looking at every option available to them which is partially why ESPN’s parent company, Disney, bought into MLB Advanced Media last summer.

The NFL, MLB, MLS, PGA and NBA are already reaching out in different ways to get their live programing to their fans. Whether it is the NFL cutting a deal with Amazon or MLB and MLS signing deals with Facebook, the sports leagues are already preparing for the day when they see a decrease in the value of their sports rights. Gone are the days of multi-billion dollar deals for the exclusive right to show a sport. In the near future the leagues and big time college conferences will have to spread the costs among several outlets.

ESPN is approaching this transition a little discombobulated. The fact is that live streaming on platforms like Amazon, Facebook and Twitter will not replace the loss of dollars from the traditional cable/satellite/TV world. However, these new platforms are a life saver to niche or relatively new entities like eSports, MMA and others.

ESports were born online and are thriving on platforms like Twitch, YouTube and even Facebook. These OTT platforms are also paying a whole lot less for the sports rights than ESPN, NBCSports and Fox Sports are paying for traditional sports like the NFL and NBA. These new platforms also provide these niche or newer sports the right demographic and a ton of exposure.

What does this mean? A lot more exposure for League or Legends, Overwatch and even the UFC if they play their cards right.

Remember, these niche and newer sports and starting from scratch in a way. An mid eight figure deal for an eSports league or new MMA organization is a windfall for them. The same can be said for a non-power five conference like the Mountain West who floated the idea earlier this year of going to straight OTT model.

The fact is that Disney, Comcast, and Fox are unlikely to retract the amount of cable outlets they have. And if they are unwilling to play these huge amounts for the rights to the NFL, NBA and others then they’ll have to fill the hours on their networks somehow. That could give newer, cheaper sports entities like Riot Games League or Legends or the UFC an opportunity to swoop in provide quality content that pull desirable demos for a reasonable price.

The winds of change are upon the sports networks and leagues. You are already seeing layoffs because of these changes and you are going to see more. But these changes are inevitable and disrupting but not the end all be all. Opportunity does exist for the traditional sports networks and leagues but the have to accept the fact their options may not be as beneficial to them as things were in the past. For the newcomers, get ready for a windfall of money and a lot more exposure. Here’s to hoping that you know how to scale.

NBC Comes Around

By Brad Hubbard | @bradhubbard | 4.4.2017

NBC Sports announced last week that the 2018 Winter Olympics in PyeongChang, South Korea will be not be taped delayed. That’s right, you can watch curling live on the East Coast and the West Coast at the same time. Of course primetime television in America means that it’s early morning and the next day in South Korea which is 14 hours ahead of New York, so take it with a grain of salt. The bigger question is, what took them so long?

It’s pretty sad that we have to be excited about the Olympics being live on the East Coast and West Coast simultaneously. It is 2017 after all. According to Jim Bell, President of NBC Olympics Production and Programming, That means social media won’t be ahead of the action in any time zone, and as a result, none of our viewers will have to wait for anything. This is exciting news for the audience, the advertisers, and our affiliates alike.”

This is almost comical. A publicly traded company (NBC is owned by Comcast) is actually pointing out that ‘none of our viewers will have to wait for anything’ in a press release in the age of Netflix, Amazon Prime and content on demand on just about every device under the sun.

So what took so long?

Look, it’s TV folks brought up in a TV world. NBC and it’s parent company Comcast make their money with cable subscriptions and ad revenue which means that they will do whatever they can to protect this. In this case a decline in viewership and increase in ‘cord cutters’ means that they have to cave and finally give the audience what it wants which is the Olympics live from coast to coast.

It’s also a fact that NBC wouldn’t be doing this if social media didn’t let everyone know the results of events that were being tape delayed in Rio. This mistake, which resulted in a 17% decline between the Rio games and the London games, shouldn’t have been a surprise but it apparently was to NBC and the International Olympic Committee (IOC). It’s pretty mind blowing that NBC didn’t see that coming.

Will the Olympics being live in America be a major deal? It shouldn’t but it’s pretty much a guarantee that NBC will advertise the bejesus out of the fact. But in all seriousness, the Olympics will be in 2018 and they are just now being shown live coast to coast?  I guess it’s NBC’s way of making America great again.

Diary of a Cord Cutter: March Madness Opens The Doors For OTT

By Brad Hubbard | @bradhubbard | 3.27.2017


March Madness Live was for several years the pinnacle of giving customers what they want. Then they powers that be got greedy. Those powers being CBS and TBS Sports who will spend a combined $19.6 billion to broadcast the NCAA Tournament through 2032decided that a good user experience was just wrong. So they looked backward through the looking glass and forced people to sign in to their cable or satellite provider to watch games online. It wasn’t always like this but the move is a huge opportunity for OTT providers.

When March Madness was first streamed online, for free and without a cable or satellite subscription, it blew the doors off all of the predictions. People asked for it for years and when they finally got it, they responded in spades.

Over the last few years, i.e. since signing this massive deal, CBS and TBS Sports now allow you 3 hours of live streaming until you are forced to sign in with your cable or satellite subscription which of course more and more people do not have. You are allowed to watch the game that is on CBS broadcast channel (which they did stream for free without having to sign in unlike some other NBC does with Sunday Night Football) if you are a cord cutter but you miss out on the games on TBS, TNT and TrueTV.

This is music to the ears of OTT providers like Sling TV, PlaystationVUE and DirecTV Now. All of which offer TBS, TNT and TrueTV with prices ranging from  $25 to $35. A cord cutter could literally sign up for a month, spend $25 and watch all of the games without every having to go to the March Madness streaming website or app. Bonus, they can watch these channels anywhere they want too.

PlaystationVUE was advertising heavily on the March Madness streaming site. They even sponsored the ‘Boss Button’. So while they paid for advertising, they probably got a lot more people to sign up to their service taking people away from March Madness Live.

While these may not sound cheap options they are certainly cheaper than the typical cable and satellite subscription that CBS and TBS Sports are pushing you to.

This was an event cornered by March Madness Live and the logic must have been that since CBS and TBS Sports spent so much on the broadcasting rights that they felt compelled to push people back to a place where their margins are better. This in the end is short sighted thinking and shows that CBS and TBS Sports are not concerned about the end user in the slightest.

And it’s not like CBS and TBS Sports are not making their money on March Madness Live. They have plastered the sites with enough ad’s to make a Nascar fan dizzy and force you to watch a commercial every time you switched games. March Madness Live went from one of the best user experiences to one of the worst in matter of a few years.

It doesn’t matter now if March Madness Live changes its ways and reverts back to when all of the games where free. They have already lost and the OTT providers are coming on hard and welcoming users with open arms.  It is sad to see such a good thing shoot itself in the front due to backwards thinking but on the other hand, there are better options out there.

Diary of a Sports Cord Cutter: Low Hanging Fruit

By Brad Hubbard | @bradhubbard | 1.18.2017

It’s a bold new OTT world and some are failing to adjust. While they can blame it on whatever they want (contracts, technological restrictions, etc) in the end it’s a fear of the new. It’s a choice to be resistant to change and a longing for the way things were vs what they can be. That’s why ESPN, NBC and others are stumbling into the OTT/ on demand  world and can’t seem to recognize the easy wins staring them in the face.

30 for 30 error

The prime example being ESPN’s 30 for 30 series. While you can view this content on various OTT channels like Netflix and Amazon you may still have to pay for it. So first you have to pay some to get ESPN and if you are unavailable to watch it or don’t have a DVR then you have to pay to watch the rerun.

If you can actually find the 30 for 30 you are looking for on ESPN’s poorly designed page, you have to put up a bad video player and God forbid you have to pause the video and go to the bathroom. Then you have to pretty much start over. It’s shocking how some solid story telling can be give such a poor platform but a multi billion dollar organization.

YouTube has a better player and user experience. ESPN could leverage a solid 70-30 split and give fans access to some fantastic stories and not have to pay for the infrastructure costs but that would appear to be too easy.

NBC is an over the air broadcaster. Yes they have NBCSports which you can only access via a pay service (cable, OTT, etc) but why does a user have to authenticate their cable subscription to watch a sporting event online that is free over the air?

Why would you have to do that? Well there are several common cases. First, you’re not home and you would like to watch the game or event. Second, you can’t get the local NBC affiliate’s signal due to where you live.Your internet connection is not subject to line of sight limitations, so why do you have to sign up and pay to watch something online that is available for free over the air?

How bout the NFL Network and their inability to provide their series Timeline and A Football Life until after the current ‘season’ ends?

TimelineIt’s almost comical that the NFL Network wait’s to post things online. These should be online right after the initial airing. Fine give it 48 hours, the point is that these are great stories that you can charge money for. Being the capitalist organization that the NFL is, wouldn’t it make sense to make their original content available as many places as possible, on demand as quickly as possible?

These are all examples of low hanging fruit that provides nothing but wins for content providers. The difficult part isn’t doing them, it’s changing the mindset. Execs are being taken kicking and screaming into this OTT/on demand world. They at times seem paralyzed by what to do because they saw their cross town colleagues get chopped down to size and then forced, with no leverage, into the arms of Steve Jobs.  If only video consumers could be so lucky.

Diary of a Sports Cord Cutter: Hulu Enters the Fray

By Brad Hubbard | @bradhubbard | 1.5.2017

Hulu finally announced that they are entering the live streaming fray to compete against DirecTV Now, Sling TV and PlayStation Vue. This has been rumored about for several months but was finally announced this week at CES. Will this be a viable option for sports cord cutters? On the surface the answer appears to be yes.

Hulu announced that the price for the package will ‘under $40’. Translation: $39.99 (Really guys? You think this still works on people?) Second, and this is what has the press buzzing, Hulu got CBS to sign on. This means that you can watch NFL on CBS games (apparently only the game in your local market but they weren’t clear on that) and the elusive CBS Sports Network with this package.

To go along with the CBS Sports Network, you will also get all of the ESPN and Fox Sports channels. In essence you are getting as many channels sports wise than what Sling TV can offer. Although Hulu made no mention of the league networks (NFL, NBA, NHL, etc) or of the collegiate channels (Pac 12, BigTen, Campus Insiders) much less NFL RedZone.

While the selection and price point seem too good to be true, in my experience it usually is.

Hulu Pricing ModelLet’s not forget that Hulu was the online provider that brought us the most ridiculous pricing model known to the Internet. How? By convincing you to pay them to allow you to watch commercials. Also because Hulu is run by studios (Comcast, Disney, Time Warner, 21st Century Fox) which means that they see things through the TV lens. However, they are not dumb and they saw the backlash on DirecTV Now’s rollout and packages that did nothing but move the cable and satellite bundling to a new domain.

Hulu has a chance here but details are too vague to see if this is going to be a true option for the sports cord cutter. Basically no one in the cord cutting universe offers all of the ESPN, Fox Sports, NBCSN, League and Conference networks and CBS Sports Network for under $50 a month. That is a hard thing to do and we’ll have to wait and see if Hulu can do it.

The Sunday – Locked In and Knocked Out

Compiled by Brad Hubbard | @bradhubbard | 12.11.2016

His Name Is Klay Thompson

Klay Thompson did the amazing. He had 60 points in only 29 minutes on Monday against the Indiana Pacers.

 

Better Than The Game

After his amazing Thanksgiving vignettes on NBC, McAfee is dancing…

But announcer Kevin Harlan stole the show again…

 

Watch This

Sebastian Aho makes it look easy.

Oh so pretty

Knockouts

Final

Verne Lundquist did his final college football game on Saturday. He welcomed President Elect Trump into the booth and watched Army defeat Navy for the first time in 14 years.

Diary of a Sports Cord Cutter: Hypotheticals

By Brad Hubbard | @bradhubbard | 12.8.2016

Recently people began jumping onto the ‘Disney should spin of ESPN’ bandwagon. While I don’t like to deal in hypotheticals, this idea does raise the question about the split we are seeing in content viewing and how that could be a huge benefit to the cord cutting sports fan.

If you examine the media landscape, you have a central divide opening up. On one side you have those who are sports fans and on the other those who aren’t. Yes you have casual fans on both sides but it is becoming apparent that the casual fan is leaning more and more to one side or the other. With the media landscape becoming more and more fragmented and people are being forced to choose with their wallet more so than ever before.

When you look at the rise of OTT services from Netflix to Sling TV, it’s clear that people are choosing more inexpensive choices. If they spend the money on Netflix and a very small cable package, that might be enough for them as opposed to spending on Netflix plus the massive cable bundle just so they can watch the one or two games on the Big Ten Network.

The reasons can be whittled down to two things: 1)people have less money to spend and 2) people just got feed up.

What this means for media is that the days of a central repository for sports, like an ESPN or an FS1, may be less important as the leagues realize that the days of billion dollar sports rights are over. What this also means is that the technology will drive the distribution.

RedZone

RedZone on Sling TV

What if the NFL didn’t take ESPN’s $1.9 billion a year for Monday Night Football? What if they took $500 million and just gave ESPN a playoff game, in game highlights? The NFL could develop their own delivery model with say Amazon and see individual packages directly to the consumer. Keeping all of the ad revenue for themselves, cut down on commercial time and probably deliver a better product. Overall revenue will go down but margins should improve for the league and fans would be happier because there would be more interactivity and less commercials which means more action on the field.

twitterliveThe NFL could help make up the difference by selling rights for a lower cost to Facebook and Twitter. Add in selling through apps like Dish’s Sling TV, Apple, Roku, Sony Playstation, XBOX, etc and the league would make up the difference in the giant contracts and probably improve their margins.

Leagues and conferences are going to have to be like the rest of us, hustlers. Yes you can hope for the big payday but odds are that you will have to work two jobs or more to get where you want to be. The fact is that there is a real possibility that the old economic model will be turned on it’s head and leagues, conference and big level broadcasters are going to have to figure out how the new one works for them. In the end this should be good news for the sports fan and in particularly the cord cutting sports fans as they have more options, lower cost and at the end of the day, a better product to watch.

Diary of a Sports Cord Cutter: DirecTV Now

By Brad Hubbard | @bradhubbard | 12.1.2016

AT&T purchased DirecTV. Now DirecTV has rolled out the OTT candidate, DirecTV Now. For the sports cord cutter, this ain’t it. In fact it couldn’t be farther from ‘it’. It’s overpriced, less options and nothing more than a current cable package without the cable box rental.

DirecTV NowOn November 30th, DirecTV (aka AT&T) officially rolled out DirecTV Now. It wasn’t until that day that you could really get a good look at what was offered and for what price. In fact I couldn’t find the price tiers and channels on their web site. I had to go to CNET!

Unlike Sling TV, DirecTV Now offers various sports channels with various packages. While Sling TV has a single sports package, DirecTV Now’s is all over the map. For example, Big Ten Network and ESPN, two different tiers. Want FS2 as well as FS1? Same tier? Negative Ghost Rider. Pac-12 Network? NFL Network? Not available. NFL RedZone? Your kidding right?

How is it that DirecTV, home of NFL Sunday Ticket can’t offer that service in their OTT service? How is it that this wasn’t the first thing they secured rights too?

This is really disappointing from a sports cord cutters perspective. Like I said, this is a current cable package sold without a cable box. In other words, a wolf in sheep’s clothing.

If you are a sports fan and a cord cutter the DirecTV service is not the way to go. The pricing (after the first year) is no better than Sling TV or Playstaton Vue and you don’t get as much bang for your buck.  Not to mention the fact that their website blows. Sports cord cutters are still left with one solid option, Sling TV.

Diary of a Sports Cord Cutter: Amazon Enters The Game

 By Brad Hubbard | @bradhubbard | 11.23.2016

When Amazon.com enters a market, it usually wins. As it’s founder, chairman and CEO Jeff Bezos once said, ‘your margins are my opportunity’. Well now it’s become clear that they are going to enter the OTT live streaming sports realm one way or another. It’s been reported off and on for a couple of months now and it appears that Amazon is very, very serious about getting into this space and it could be a benefit to the cord cutting community if they do.

AmazonAccording to an article in the Wall Street Journal, Amazon.com made a play to be the sole provider of NBA League Pass. The NBA eventually passed on the idea and so did the NFL when it gave it’s live streaming rights for Thursday Night Football to Twitter. Now Amazon.com appears to be going after less ‘mainstream’ North American sports. Things like the Cricket Premier League and rugby.

This is good news for sport cord cutters. Amazon.com has a history of eating costs for the long term benefit of having you buy more stuff because you are a Prime member. That means that odds are if Amazon.com is able to bag an MLS or NBA or NHL package, it would probably be included your Amazon Prime subscription.

Think about that for a minute. If you live in Chicago and you are an LA Lakers fan, you could see the out of market games via your Amazon and not pay anymore because you have a Prime account.

This, I believe, is far off. I think a closer more appropriate strategy for all parties involved is for Amazon.com to go after the college conferences. For example,  ACC, Big Ten, Pac 12 and Mountain West. These conferences pretty much own their rights, especially the Pac 12, to cut deals beneficial to them and not college football as a whole. Most have signed new deals with the major broadcasters in the past few years but that doesn’t mean that there are not ways for them to join forces with Amazon.com barring the price is right.

Another possibility is that Amazon becomes a MLBAM (BAM) competitor. While I don’t believe this is the case it’s certainly a possibility. Amazon has the backend that everyone uses, Amazon Web Services (AWS), and probably the best, cleanest user experience on the web in Amazon.com. Question really becomes, do they want to go this route because if they do, BAM and NeuLion should be worried.

The fact is that if Amazon.com sets it’s sights on a vertical, it usually enters it and it finds a way to win or be a major player in the space. They appear to want to enter the OTT live streaming market and in a big way. They have the capacity and capital to make it work. It now seems like only a question of time.