The Sunday: Legendary In More Ways Than One

By Brad Hubbard | @bradhubbard

Sometimes we see legendary things, people, incidents, etc and don’t even blink an eye. Other times we can’t believe it. When you look at it through that prism then you’ll realize that last week was legendary.

THE HIT:

Toronto Maple Leafs defenseman Dion Phaneuf absolutely leveled St Louis Blues winger TJ Oshie on Saturday night in Toronto. While the Blues took care of business by beating the hapless Leafs 6-1, the score is a side note. The real story is not only the incredable hit Phaneuf laid on Oshie but the fact that Oshie popped right back up.

THE THROW:

Rory McIlroy is golf’s #1 player. Even if he wasn’t it would still be pretty incredible to see a professional golfer chuck his club into the water after a lousy shot. Well that’s what happened. It even amazed the announcers when he did it.

 THE WORDS:

LeBron James is by all accounts one of the best basketball players on Earth. So there is something to be said when he says that he ‘sucked’. He said so after a subpar performance against the NBA’s best team the Atlanta Hawks.

Remember James had 18 points, six rebounds and eight assists. However he turned the ball over nine times. Last weekend he went 3-11 from the free throw line against the Houston Rockets arguably costing his team the win.

It’s not been a good week for The King.

THE EXIT:

The UFC has had some legendary fights and fighters. However one of the cornerstones of the organization has been Site Coordinator Burt Watson. Watson left the organization earlier this week after an incident at UFC 184 in Los Angeles. He confirmed as much later in the week. 

Watson is known to the fighters and others simply as Burt. He ‘un-fucked shit’ as he would say. From logistics to fighter requests about who would be or not be in their locker room, he handled it all. His exit left an outpouring of disbelief from the fighters.

Whatever happened the fact is that during upcoming UFC events, fighters will not be told it’s time to go with Watson’s catchphrase ‘WEEEE ROLLLLIIIIINNNNN YEAH!!!! BABY!’

Showdown Joe Ferraro at SportsNet in Toronto sat down with Watson last year. If you have never heard of Burt Watson before then watch this.

 

Yes it was a legendary week in more ways than one. Most of the time we don’t even notice this stuff. We just chalk it up as trivial but a lot of times it’s not. It certainly isn’t to the participants. It’s ok to stop every now and then, look back and recognize what just happened.

Not Mastering their Domain

By Brad Hubbard @bradhubbard

The Masters is arguably the biggest golfing event of the year. Like March Madness, it is one of the sporting events that crosses over with sports fans and bleeds into the business day during it’s first 2 rounds. The Masters, like March Madness, makes everything available online but The Masters waits to air content on TV.

The Masters

When The Masters started it was immediately available to watch at masters.com. The same content was not available on TV even though DirecTV had been advertising 8 channels of coverage. DirecTV did not begin broadcasting golf until 3pm Eastern when ESPN began their coverage. Golf’s biggest star, Tiger Woods, had already teed off and was several holes into his round by the time The Masters was available on TV. Doesn’t really make a lot of sense especially when you consider that The Masters is not an official PGA event. It is by invitation only. The Masters sells it’s own advertising and makes it’s own TV deals. In other words, they can almost do as they please.

The Masters has limited commercial time. They do have some massive sponsors though in AT&T, ExxonMobile and IBM. One would think that showing more golf would drive up the viewership and the price for ads. The have very subtle and elegant ads online so you know they have thought about this. The revenue on TV vs online is substantial so why not start the broadcast on TV at the same time as online?

Part of the reason maybe the broadcasters themselves. When they have pre and post shows they can sell ad time during this and they get to keep it all. As mush as we hate to hear the so called ‘experts’ yap and over analyze we’re probably stuck with it for now.

The Masters does make the entire event available on virtually every device you can think of so the fans can watch when they want and where they want. Yet The Masters doesn’t go far enough. It doesn’t push the envelope. It is in a position where it has enough credibility to be truly innovative and dictate to the TV folks that every second of every round has live coverage. This is truly a unique position. Time will tell if they ever take advantage of it. Considering that only last August did they finally extend memberships to women I wouldn’t hold my breath.