Diary Of A Sports Cord Cutter: Waiting On Local

By Brad Hubbard | @bradhubbard | 8.26.2018


A week or so ago, Sports Business Journal’s John Ourand reported that Hulu, Verizon and YouTube TV were among the suitors for DC United’s media rights. It’s not new that OTT providers are bidding on local rights but it does raise the question which is ‘when will established media, sports teams and leagues truly open the OTT doors to local sports fans? ‘

For the uninitiated, local/regional sports rights are the true money maker for sports franchises. Not ticket sales, over priced parking, merchandise sales or the $20 you have to pay for a craft beer at AT&T Park in San Francisco. This is why the sports teams, leagues and networks are so reluctant to move to an OTT model.

 

It is, however, inevitable that local sports teams will be available in an OTT package of some kind. What I mean by that is that eventually the teams, leagues and networks will figure out what their fans have already figured out, that delivering content on any device and service and making it easy to sign up for or cancel is the way of the future.

The teams, leagues and networks will also figure out that this is situation is like any sports game, you take what the defense gives you. And that doesn’t mean that you have to like it. The sports fans just hope that this happens sooner rather than later.

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Big Ten – The Last Big Sports Deal

By Brad Hubbard | @bradhubbard


The Big Ten’s media rights are all locked up. They will begin in 2017 and according to John Ourand of SBJ it’s a deal that very much falls in favor of the Big Ten and not the networks. One thing is certain about this deal from the networks perspective, it is the last time you’ll probably see a massive price increase.

People have been pointing to the Big Ten’s media deal for a few years now. The Big Ten was the last one of the Power Five conferences to sign a new deal and many people believe that this deal was either not going to be the typical windfall or would only increase slightly. Well it looks like it will mean $20 million a year more to the conference teams so it’s safe to say that the concerns were almost valid.

The real interesting part of this is ESPN’s late entry. They were in, then left the bidding and then returned to win part of the contract. Some thought they wouldn’t bid or would try to leverage some kind of lower end deal. In the end, they ponied up like they always do even after a very low opening bid.

Another interesting thing is that there is no mention of the Big Ten hoarding it’s digital rights. I along with other cord cutters were hoping that the Big Ten would keep it’s digital rights and sell them as a stand alone package on Amazon or through it’s own site. There was no mention of this to this point and it shows that the Big Ten had to use all it’s leverage to squeeze as much as it possibly could from this deal.

This will be the last time the major networks shell out this kind of cash though. The consumer is at a breaking point and are starting to refuse anymore price increases to support these kinds of transactions. ESPN knows this which is probably why they had such a low opening bid.

While this deal is great for the Big Ten and its teams it is the last hurrah for deals such as this. Networks are not going to be ponying up huge amounts of cash in the future and it is time that the sports leagues and conferences look to splitting out their packages and doing what I call the Jeff Bezos, less money out of each user but having a wider user base.