Diary of a Sports Cord Cutter: Low Hanging Fruit

By Brad Hubbard | @bradhubbard | 1.18.2017

It’s a bold new OTT world and some are failing to adjust. While they can blame it on whatever they want (contracts, technological restrictions, etc) in the end it’s a fear of the new. It’s a choice to be resistant to change and a longing for the way things were vs what they can be. That’s why ESPN, NBC and others are stumbling into the OTT/ on demand  world and can’t seem to recognize the easy wins staring them in the face.

30 for 30 error

The prime example being ESPN’s 30 for 30 series. While you can view this content on various OTT channels like Netflix and Amazon you may still have to pay for it. So first you have to pay some to get ESPN and if you are unavailable to watch it or don’t have a DVR then you have to pay to watch the rerun.

If you can actually find the 30 for 30 you are looking for on ESPN’s poorly designed page, you have to put up a bad video player and God forbid you have to pause the video and go to the bathroom. Then you have to pretty much start over. It’s shocking how some solid story telling can be give such a poor platform but a multi billion dollar organization.

YouTube has a better player and user experience. ESPN could leverage a solid 70-30 split and give fans access to some fantastic stories and not have to pay for the infrastructure costs but that would appear to be too easy.

NBC is an over the air broadcaster. Yes they have NBCSports which you can only access via a pay service (cable, OTT, etc) but why does a user have to authenticate their cable subscription to watch a sporting event online that is free over the air?

Why would you have to do that? Well there are several common cases. First, you’re not home and you would like to watch the game or event. Second, you can’t get the local NBC affiliate’s signal due to where you live.Your internet connection is not subject to line of sight limitations, so why do you have to sign up and pay to watch something online that is available for free over the air?

How bout the NFL Network and their inability to provide their series Timeline and A Football Life until after the current ‘season’ ends?

TimelineIt’s almost comical that the NFL Network wait’s to post things online. These should be online right after the initial airing. Fine give it 48 hours, the point is that these are great stories that you can charge money for. Being the capitalist organization that the NFL is, wouldn’t it make sense to make their original content available as many places as possible, on demand as quickly as possible?

These are all examples of low hanging fruit that provides nothing but wins for content providers. The difficult part isn’t doing them, it’s changing the mindset. Execs are being taken kicking and screaming into this OTT/on demand world. They at times seem paralyzed by what to do because they saw their cross town colleagues get chopped down to size and then forced, with no leverage, into the arms of Steve Jobs.  If only video consumers could be so lucky.

Diary of a Sports Cord Cutter: Easy Wins

By Brad Hubbard | @bradhubbard | 10.12.2016

Wednesday brings the opening of the 2016/2017 NHL season. With that comes a solid OTT package (full season for $140) and a once a week game live on Twitter. What of course is offered to cord cutters like myself is the league channel, NHL Network. Neither them nor MLB Network nor NBA TV are available in an OTT package but the NFL is. This seems like an easy win that the leagues are not taking advantage of.

NHL NetworkThe league networks have evolved over the years to include live games. NBA TV, NHL Network and MLB Network all show regular season games while MLB Network will actually broadcast a playoff game or two. If you are are cord cutter like myself you are out of luck when it comes to these. While that may not hurt all that much since the games are usually available with the OTT league package, it does make the decision for the casual instead of giving them the choice. If your the league and have your live game content available on every device/service know to man, why wouldn’t you cut a deal to get your network onto Sling TV or Playstation Vue? It seems like an easy win and a simple way to gain new fans.

 

MLB NETWORKWhen DISH Network (Sling TV’s parent company) and the NFL came to an agreement earlier this summer, it would seem that others would follow. All of the leagues are trying to stay relevant during the offseason with some original content, live draft coverage, etc, yet none of this content is available to cord cutters. On the surface it doesn’t appear to violate any existing TV contracts yet these channels and it’s niche content anyway which is right down the cord cutters avenue.

The league channels, outside of the NFL, are not a necessity for OTT providers or for fans. They really don’t ‘move the needle’ so to speak however, it is cheap, easy content for OTT channels and nice to haves for the end user.

Diary of a Sports Cord Cutter: Here But Not There

By Brad Hubbard | @bradhubbard | 9.21.2016

I cut the cord last November. While addicted to sports, it made little sense to pay Comcast $150+ a month so I could watch various college football games and receive NFL RedZone. I began looking into other options. I found Sling TV and a plain, old fashion over the air antenna. This is the football season where I will be a full fledged ‘sports cord cutter’ and this is how it’s going.

Here But Not There

Cord cutting is not for the faint of heart. It is something that you have to want to do. While Twitter proved that they can handle the current level of cord cutters/mobile users who will demand the ability to watch Thursday Night Football while at their daughter’s dance recital or watching on their XBOX. It is a little frustrating though to not have the ability to watch the Thursday Night game via NFL Network over Sling TV.

photo-sep-15-8-41-39-pmWhile Twitter did a great job, they really did but their deal did have  a head scratching moment. Sling TV users on Roku saw the error you see to your right. How does that happen?

You’d figure that you’d be able to watch the Thursday Night game on NFL Network just like you’d be able to on Comcast, DirecTV, Time Warner or even Dish. You’d be wrong.

The NFL and Twitter cut a pretty sweet deal that would allow Twitter to have exclusive access to any and all OTT services. Or so it seems. In Twitter’s defense, they did roll out apps on XBOX One, Amazon Fire and Apple TV in time for the game. That’s great but Roku has around 10 million users, more or less, which makes them a fairly big player and to not be able to stream the Thursday Night game is pretty significant.

All hope was not lost though. Any decent cord cutter, including myself, have an antenna to capture over the air broadcasts. The real question becomes, when Twitter stops streaming the games after week 10 of the NFL season, does that mean that I can watch the Thursday Night game on NFL Network on Sling TV again since it will be exclusive?

It’s all very confusing but this is what happens in the new frontier. Deals are cut as people try to put the new model into the an older one. It’s the equivalent of putting a round peg into a square hole. It should all be sorted out soon enough and we can all get back to streaming the games were supposed to.

NFL To Sling TV

By Brad Hubbard | @bradhubbard


SLING TVSling TV just did a mic drop today for cord cutting sports fans. They added NFL Network and NFL RedZone to their list of channels. Let that sink in for a moment. NFL RedZone is now available for an extra $5 a month and you can truly watch it anywhere on any device. Sling TV just hip-checked AT&T/DirecTV into the boards right in time for football season.

A few months ago the NFL Network was off of DISH (Sling TV’s parent company). Like many DISH negotiations, this one ended up being fought in public. The two sides settled and you can bet that part of that settlement was getting the NFL Network and NFL RedZone onto Sling TV.

NFL is not new to the OTT game. They have NFL Now (which I honestly can’t tell you what it’s supposed to be) on various devices but no NFL RedZone and no NFL Network. RedZone is really the key here. That is 17 weeks of live game footage without commercials during the season without having to spend a car payment for NFL Sunday Ticket on DirecTV.

Sling TV OptionsSling TV will continue to add channels but bagging the NFL is a game changer for the cord cutting sports fan. It’s an economical choice and one that they can take everywhere. This should force AT&T to make NFL Sunday Ticket a stand alone service (they already do in some place). Make no mistake, this is a game changer in the OTT-land of sports.