The Sunday: Late Edition

By Brad Hubbard | @bradhubbard

The Sunday of Masters weekend brings one thing, waiting. Waiting to see if Augusta National is going to rear its ugly head and claim another victim in its rich history.

 

The Master

Spieth

Jordan Spieth is only 21 years old and now he is a Master champion. He is the second youngest to ever win the event behind only Tiger Woods. He was ice cold all four days. Grabbing the lead on Thursday and never looking back.

 

A Long Game

Box Score

When the Boston Red Sox meet the New York Yankees it is a notoriously long game.  Friday night went to a whole new level when they played 19 innings. The game was so long that Yankees first baseman Mark Teixeira aged during the game. When it started he was 34 years and old and by the time it ended he had turned 35. It wasn’t all fun and games though, Red Sox first baseman Mike Napoli went 0 for 8.

 

Free Johnny

Johnny Manziel was released from rehab over the weekend. He has a long way to go before claiming the starting quarterback job with the Cleveland Browns and living up to the first round draft pick status but at least now he is clean and sober.

 

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What To Watch Thurs. 4/9 – Sun. 4/12

All Times Are Pacific.

Thursday April 9th

The Masters 1st Round – Noon ESPN: A tournament unlike any other….and it’s steaming online at themasters.com.

Frozen Four: Nebraska -Omaha vs Providence – 2pm ESPN2: Well since the hardwood Final Four is finished, let’s get on the ice.

Frozen Four: Boston vs North Dakota – 5:30pm ESPN2: Next!

LA Kings at Calgary Flames – 6pm NHL Gamecenter: The Kings need to win out if they want a chance at the playoffs. They have to win this one against a possible playoff opponent.

Portland TrailBlazers at Golden State Warriors – 7:30pm TNT: Two playoff bound teams just tuning up for the post season.

REMOTE-contrast

Friday April 10th

The Masters 2nd Round – Noon ESPN: It’s the Masters. Even if you hate golf you’ll still know who wins this. And it’s only the second round!

NY Islanders at Pittsburgh Penguins – 4pm NHL Network: The Pens need to get their act together if they want to be in the playoffs.

 

Saturday April 11th

The Masters 3rd Round – Noon CBS: The cut is down and now it’s time to get down to business.

San Jose Sharks at LA Kings – Noon NBC: The Kings have to win out and get some help if they want any chance of defending their title. The Sharks would love nothing more than to prevent that from happening.

DC United vs New York Red Bulls – 4pm MLS Live: The top two teams in the East square off. Oh, and they don’t like each other.

Frozen Four Final – 4:30pm ESPN: Let’s find out who is college hockey’s best team!

 

Sunday April 12th

Manchester United vs Manchester City – 7:55am NBCSN: A Manchester Derby on a Sunday morning.

The Masters Final Round – 11am CBS: It’s the final round of the Masters. It’s usually pretty awesome.

Portland Timbers vs Orlando City FC – 2pm ESPN2: Kaka visits the friendly confines of Providence Park. Sure the Timbers Army will make him feel welcome.

LA Galaxy vs Seattle Sounders – 4pm FS1: Arguably two of the more entertaining teams in all of MLS. Neither is 100% but it’s still worth tuning in for.

Boston Red Sox at NY Yankees – 5:10pm ESPN: Well if you’re going to watch a baseball game this early in the year it might as well be between these two.

What to Watch Sat. 4/12 -Sun. 4/13

It’s the Masters. Even if you do not like golf you should watch this over the weekend just to see how a course can destroy a professional and of course for the drama that is sure to ensue.

Also, the NBA and NHL playoffs start next week so this is your last chance to watch everything else.

Saturday April 12th

The Masters – Noon CBS: Like we said, it’s The Masters.

Boston Red Sox @ New York Yankees – 10am FS1:  Yes it’s early in the baseball season but it’s one of the best rivalries in all of sports.

Seattle Sounders @ FC Dallas – 5:30pm MLS Live: Two of the top teams in the league. Should be interesting.

Sunday April 13th

Liverpool vs Manchester City – 5:40am NBCSN: Liverpool is in the drivers seat as far as a Premier League title goes. That being said, it’s not locked up yet and they still need three points against a very good Man City team.

The Masters – 11am CBS: Like we said, it’s The Masters.

Boston Red Sox @ New York Yankees – 5pm ESPN:  Yes it’s early in the baseball season but it’s one of the best rivalries in all of sports.

Not Mastering their Domain

By Brad Hubbard @bradhubbard

The Masters is arguably the biggest golfing event of the year. Like March Madness, it is one of the sporting events that crosses over with sports fans and bleeds into the business day during it’s first 2 rounds. The Masters, like March Madness, makes everything available online but The Masters waits to air content on TV.

The Masters

When The Masters started it was immediately available to watch at masters.com. The same content was not available on TV even though DirecTV had been advertising 8 channels of coverage. DirecTV did not begin broadcasting golf until 3pm Eastern when ESPN began their coverage. Golf’s biggest star, Tiger Woods, had already teed off and was several holes into his round by the time The Masters was available on TV. Doesn’t really make a lot of sense especially when you consider that The Masters is not an official PGA event. It is by invitation only. The Masters sells it’s own advertising and makes it’s own TV deals. In other words, they can almost do as they please.

The Masters has limited commercial time. They do have some massive sponsors though in AT&T, ExxonMobile and IBM. One would think that showing more golf would drive up the viewership and the price for ads. The have very subtle and elegant ads online so you know they have thought about this. The revenue on TV vs online is substantial so why not start the broadcast on TV at the same time as online?

Part of the reason maybe the broadcasters themselves. When they have pre and post shows they can sell ad time during this and they get to keep it all. As mush as we hate to hear the so called ‘experts’ yap and over analyze we’re probably stuck with it for now.

The Masters does make the entire event available on virtually every device you can think of so the fans can watch when they want and where they want. Yet The Masters doesn’t go far enough. It doesn’t push the envelope. It is in a position where it has enough credibility to be truly innovative and dictate to the TV folks that every second of every round has live coverage. This is truly a unique position. Time will tell if they ever take advantage of it. Considering that only last August did they finally extend memberships to women I wouldn’t hold my breath.